What would you like your telco to tell you about your broadband connection?
I ask because the TCF is currently reaching the end of a lengthy process to figure out what to put on advertising and point of sale material (among other places) in order to help customers compare like with like.
Currently we talk about price, data capacity and sometimes speed - although not specifically as the Commerce Commission has always insisted that if you advertise a product as being able to do something, that product should be able to do just that. Tricky thing, that, when you’re talking about broadband speeds on a copper network.
There are plenty of other metrics that customers have asked about over the years. Contention ratio is one – how many other people will I be sharing this connection with? Is it 20:1 or 50:1 or worse? What about committed information rates (CIR) and maximum speed? What about international capacity – will I find myself unable to connect to my favourite international site because the ISP’s international link is saturated?
Then there are what I think of as the “asterisk conditions”. You know the ones – “reserve the right to manage the service” and “acceptable use policy may be applied” and possibly even “we don’t let you use your connection for just anything, you know”.
What would you like to see listed? We can’t have an inexhaustible list – the model we’re working to is the ticket on display in a used-car’s window on the lot – but I’d like to hear from members and others about what would be of use.